Choppies is one of the most popular discounted food and general merchandise retailers in South Africa. Customers can shop special offers and amazing deals on food, non-edible groceries, clothing tobacco, beauty products and general merchandise at Choppies. Choppies also sells some of its in-house branded products, saving customers more money. Choppies has a vision of being a strong responsive provider of consumer goods at affordable prices, with a focus on providing customers in semi-urban and rural areas with consumer goods to ensure that they get best value for their money.
Choppies was founded in Botswana in 1986 and commenced operations with just a single store. Choppies has earned its stripes as one of the stores of choice to get affordable food and general merchandise. Customers can find a wide range of products at unbeatable prices. Over the last three decades Choppies has expanded its brand across Africa and is now operating in eight African countries including South Africa, Botswana, Mozambique, Namibia, Tanzania, Zambia, Kenya, and Zimbabwe. Choppies aims to provide special offers on high-quality affordable food to customers while providing employment and other economic opportunities across its retail value chain. Choppies is on a mission to be the best service provider of fast-moving consumer goods in sub-Saharan Africa.
Customers can also find additional value-added services at any of the Choppies stores including financial transactions at till points. Choppies employs over 17,000 staff across Africa and is committed to addressing the socio-economic challenges that are faced by the communities in which it operates. Consumers can shop special offers and delas and either Choppies Hyper, Choppies Superstore or Choppies Valuestore, this is a way for Choppies to ensure that they offer products to suit every budget. Choppies has over 88 stores in South Africa and over 154 stores outside of South Africa with 8 distribution centres, providing unbeatable deals on food and general merchandise across the continent.