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*» BETTER LIFE We're highlighting how one simple click, by securely fastening a car seat, can have a lasting impact on a child's life. From using car seats that meet rigorous crash testing standards to ensuring they're correctly installed. Together, let's protect their tomorrow, one ride at a time. “YOUR CLICK. THEIR TOMORROW.” Your child might insist they're big enough for a seatbelt, but their growing bodies still need proper car seat protection. We love celebrating our children’s milestones, from that first wobbly tooth to finally outgrowing Paw Patrol. But moving out of a rear-facing car seat is one milestone that can wait. With Child Passenger Safety Week taking place DID YOU KNOW from 21 to 27 September 2025, Maxi-Cosi Car Seats THE LONGER are encouraging parents to take a closer look at YOU KEEP YOUR how their little ones are buckled up - and more specifically, in which direction they're facing. CHILD INA REAR-FACING WHY BACKWARDS IS BETTER CAR SEAT, THE Every year, thousands of South African children BETTER THEIR are injured or killed in road accidents, often while properly strapped in but in the wrong kind of car CHANCES IN seat for their age and stage of development. Keeping THE EVENT OFA your child rear-facing for longer could be one of the CRASH? most important decisions you make for their safety. A rear-facing car seat positions your child so they're looking toward the back of the car, with their back supported by the seat rather than staring out the windscreen. This simple setup provides the best protection in the event of a crash. Babies and toddlers have large, heavy heads and soft spines and neck muscles that aren't yet strong enough to withstand sudden forces. This makes them especially vulnerable when sitting in a front-facing car seat. In head-on and multivehicle collisions (the most common type of road accidents, making up around 60% of crashes), a child facing the front of the car is thrown ahead with tremendous force. While the harness holds their torso in place, their heavy head continues its momentum, putting enormous strain on their delicate neck and spine.
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