Baby City was founded in 1992 by the Aronoff family and the very first Baby City opened its doors to the to consumers in Stamford Hill Road, Durban. Baby City is firmly rooted in family and ais to be a one-stop shop for consumers to shop a decent range of branded products at everyday low prices. As a specialist baby products retailer with 33 stores nationwide, Baby City offers the best deals on baby foods, bathroom accessories, car seats, products for moms, health and care utilities, home safety equipment, maternity wear, toys, toiletries, travel gears, nursery beddings and linens.

Baby City is committed to saving consumers more money with a number of incredible promotions and specials. Baby City runs the following specials SMS birth announcements, a wall of fame, gift cards and coupons. Check out Baby City’s catalogues online and never miss out on any weekly specials and epic holiday sale events. You can save more money when buying bulk deals and there are more discounts up for grabs daily when shopping your favourite items such as kids’ clothing, beddings, toiletries, bathroom and home safety accessories, car seats, kids' toys and travel gears.

In 2020, Baby City was acquired by the leading pharmaceutical and retail company, Dis-Chem. When you shop at Baby City, you can participate in the Dis-Chem Baby City Benefit rewards programme. Rewards programme members have access to great benefits including earning benefit rewards and getting instant discounts every time they shop and swipe their benefit card. Baby City also runs exciting competitions where consumers stand a chance to win incredible prizes and shopping vouchers, so check out their social media pages, website or in-store promo leaflets to participate.

You can find great deals on famous brands including 4Moms, Always, Angelcare, Aquafresh, Disney, Doona, Dr Browns, Huggies, Johnson & Johnson, Pampers, Viral Guard, Bright Starts, Bumbo, Cabbage Creek Linen, Caboodle, Calpol, Carriwell, Cherubs and much more at Baby City. Baby City offers a wide range of value-add services in-store and these include tips and advice for parents, SMS birth announcements, coupons and discounts. Baby City is passionate about customer service, quality, low prices, pleasant shopping experience for their customers, making parenthood a simpler experience.