Ultra Liquors was founded in 1985 by Colin Robinson and John Hooper. At the time, the privately held company traded as Solly Kramer's operating 12 small neighbourhood liquor stores. The last Solly Kramer store was rebranded as Ultra Liquors Express in 2021, and the company now trades as Ultra Liquors, Ultra Liquors Express and Tabooz. Ultra Liquors offers the best deals on premium vodka, gin, whiskey, tequila, rum, brandy, beer, wine and cognac. Ultra Liquors employs over 501 in South Africa and has a footprint of over 81 company-owned stores and 42 franchise stores across South Africa.

Check out Ultra Liquors catalogues online and never miss out on any weekly specials and promotions. You can save more money when buying bulk deals and there are plenty of discounts on your favourite items such as vodka, gin, whiskey, tequila, rum, brandy, beer, wine and cognac and many more. Ultra Liquors' offers business clients one negotiated wholesale price nationally, customised ordering and billing, all beverages from various suppliers; Brand House, ABI, SAB, Distell and more delivered in one delivery within 24 hours.

When you shop at Ultra Liquors, you can participate in their Ultra Liquors Value Card rewards programme. The Value Card rewards programme members have access to great benefits including cash back rewards, instant discount coupons, exclusive promotions, special offers, automatic entry into monthly competitions and lucky draws. Ultra Liquors also runs exciting competitions where consumers stand a chance to win incredible prizes and vouchers, so check out their social media pages, website or the in-store promo leaflets to participate.

You can find great deals on famous brands including Smirnoff, Johnnie Walker, Durbanville Hills, Krone, Drostdy Hof, Hunter's, JC Le Roux, Ciroc, Jack Daniels, Jagermeister and much more at Ultra Liquors. Ultra Liquors offers a wide range of value-add services in-store. These services include Ultra Liquor Value Card, cashback and many more. Ultra Liquors is passionate about delivering real value by ensuring their offering is always pitched at the right price, found in the right location and that their services are delivered with the right attitude.